Daniela Sartori launched her eponymous label in 2011. The line’s exquisite interpretations of unity and simplicity have given her critical acclaim as a new designer. Sartori’s design aesthetic is an exploration of fit; her intention is to deconstruct mold-making, made possible by years of experience in tailoring. Technical expertise, she feels, liberates the mind to an infinite and free creative process. Her clothes enhance feminine silhouettes, creating expertly tailored separates full of movement. Daniela Sartori has been involved in fashion design at all levels and for many years. Graduated with a degree from the University of Buenos Aires, Sartori has grown substantially in her work, participating in Colombiamoda, La Bid, Buenos Aires Fashion Week, and New York’s Mercedes Benz Fashion Week.
As a designer, I have always been passionate about the production process of the garment, from the sketch and the molding, to the final realization. I always understood these steps as part of the creative process. Slowly but surely, I specialized in female tailoring and to a lesser extent in male tailoring, looking for "durability" in the garments, quality in the tailoring and the love for the work that appreciates the craftsmanship. I exclusively use noble materials, mostly from natural fibers, preserving the original color of the fiber or achieving the colors through natural dyes.
In 2011 “Daniela Sartori” was born as a need to counteract the fast-fashion market and low-cost, low-quality and high-human-cost garments. It arose as a personal and professional decision to want to enter the market not as another cog in the system but by rethinking and questioning its operation. I believe in the role of the designer as an active social actor and in the need to work to develop a passion for doing something very different from the logic of the big brands. The way to develop my eponymous brand was not to make garments and collections that meet the strict seasonal canon, where what is presented one year is already old the next one. The objective was not to promote constant consumption. Thinking of the garment as an object that has to last as long as possible. Being timeless and not a discard, leaving the footprint of the people involved in the garment itself.
To carry this out, I decided to take great care of the production processes of both raw materials and clothing. In the choice of textiles I seek that they come from independent artisans who manufacture high quality, unique and natural fabrics. The molding is done by me personally and so are the samples and / or toiles. The brand is constantly growing, making small capsules every year that are added to the great family of garments that are available in the ecommerce, all handmade, by request and tailor made. It is aimed at a demanding public that seeks quality and exclusivity, appreciating a differentiated morphological and aesthetic proposal, taking experimentation, austerity and simplicity as a starting point.
WHY THE NEW TAILORING?
We devised The New Tailoring as a brand slogan because it represents the essence of what we do. We start from the tailoring business to create an infinity of typologies and without losing our own particularities we dare to go one step further by deconstructing its structure and reformulating its uses. Tailoring involves the use of noble materials and we propose to replace them with 100% natural luxury textiles, be it felts, wool or cotton looms. For this, it requires a great deal of experimentation and research to choose the correct material. Because we believe in a product with high added value and international competitiveness, where our main value is Transcendence, we think of clothing as a unique and unrepeatable piece, with the best manufacturing technique, aesthetically timeless, and made to last over time.